"A Really Fun Ride" is up!

Here is the ad that Vista Point Pictures wrote, produced, designed, and edited for the Nissan Cube. We had a lot of fun doing this one. It is in competition on the CurrentTV website, so please visit it and vote for it!



A Really Fun Ride (Nissan VCAM)

Did you know the CUBE was "perfect for hormone-crazed teens?" Yeah, I didn't either, but according to CAR AND DRIVER, it is. Irresponsible car journalism, or just good clean fun? You decide. Check this out.


:: bogna ::

Sneak Peek at "Beauty World"

Here's a little sneak peak about a project I'm very excited about. A 30 second commercial called "Beauty World."

Part narrative, part beauty ad, with a touch of humor, it's my take on cosmetics and, well, life.

I got to work with some very talented people, and I've already learned a lot (like about the precarious relationship between electric fans and hair).

I can't wait until it's finished. I will post a link soon! (update: you can check it out here)

Meanwhile, here is a look at the wonderful and talented actress Karyn Nesbit on set.


:: bogna ::

The World Is Now Ready For Strong Heroines

One of my favorite directors/visionaries Chris Cunningham has directed a beautiful commercial for Gucci's Flora with Australian model Abbey Lee.

I'm totally inspired by this, and coincidentally since I just shot a Beauty Ad (more on that later) I've definitely been thinking about the notions of capturing the beauty and the power of the feminine on camera.

I love this quote from Riccardo Ruini, who developed the concept with Frida Giannini and Chris Cunningham:

“Foremost in our minds was a desire to avoid the heroine being perceived as passive or dreamy. We wanted to portray the female as an active character who brings to life in an active way the Flora personality by controlling the nature around her. We also felt it was important to demonstrate a movement of the female from mademoiselle to empowered woman; a woman initially delicate and feminine transforming into someone stronger and more powerful. “

See? It's time. Gucci is never wrong.



More on this at Dazed Digital.

:: bogna ::

Who is turning off on Earth Hour?

Later today is EARTH HOUR
Saturday, March 28, 2009
Time to Turn Off at 8:30 pm

And here is PSA starring Alanis Morissette. It's quite funny, for anyone who was wondering what a universal turn-off would be.
Earth Hour: The Huge Turn Off- Alanis Morissette PSA


:: bogna ::

Is something hitting the fan?

An article just came out called "Cracking Hollywood's celluloid ceiling" in which Charlize Theron is interviewed as a female filmmaker. I found out about it on a message board from the Alliance of Women Directors, and the timing is perfect, because the industry stats for 2008 are coming out. It seems like no one really wants to address this issue or even knows how to talk about it yet without yelling or whispering. Everything is still so reactionary. You're either a hardcore scary feminist if you find those statistics even a little disappointing, or you are automatically an Uncle Tom if you don't want to rock the boat, bite the hand that feeds you, or if you just choose not to focus on stats. In other words, you can't win, can you?
But I do think it's actually a fascinating aspect of our modern culture. Storytelling itself is a universal impulse, free of gender or race considerations. In other words, it is a totally human impulse. Translating that into a profession is another thing entirely of course, but the impulse itself is pure and available to everybody. Staying connected to that I think is the most important thing in modern times, especially as the coming tech boom engulfs us. And the more screens we have, the more good stories we are going to need in order to feel human.


:: bogna ::

An Actress Walks Into An Audition...

But not just any actress. Giselle Tongi.
Recently I was interviewed for a piece about Giselle. I met her when she came to an audition with her baby. Here is the link to the article in BACKSTAGE.



:: bogna ::

I have officially been podcast'd...

How cool! It's an audio version of the ArtScene review of my solo show Safari Americana: Scenes of Delight. Here is a link to the whole podcast on ArtScene:

:: bogna ::

What's up @ Holy Land (and by 'Holy Land' I mean Panavision)

I could have looked at the camera tests at Panavision all night. Yes, show me desert badlands on 2-perf 35 mm film. Go ahead, show me the Genesis Test of cars on windy road, I can take it. I can't get enough.

I love how Panavision embraces both worlds of digital and film, making the artistic process a priority. Thanks to the Alliance of Women Directors for making an evening @ Panavision happen!

:: bogna ::

Having fun with vinyl

Lately I've been working with vinyl. Yes, vinyl. The stuff of non-plasma billboards, outdoor signage, and rockstar underpants. I've been working with it, and I have to say there is something special about it. It is, in essence, an exhibitionist, intended for public consumption, yet it seems to yearn for meaning or relevance, beyond what an ad campaign could ever give it. Thank goodness I'm working with vinyl, otherwise vinyl would be depressed, or just go crazy and tear up our landfills in a fit of rage.

A fun thing I got to do recently was create an individual cover for Crystal Allen Cook's forthcoming book Bombardirovka. And since anything went, it went vinyl. In working with it I found it to be pliable, vibrant, and amiable. So a little collage was born. Oh, and I added a small giraffe using a silver sharpie - as an ode to that crazy SNL video that has been making me laugh for a week.

So why would Crystal encourage me to deface one of her book covers? It's all part of her Art Knows No Borders event in downtown LA next week, an "art, literary, and music event to have fun and raise awareness of the work of Doctors Without Borders." Personally, I am a fan of the charity and am very happy to participate. I've got a couple of small pieces in the auction as well. It should be a good event.

And again, how great is Downtown LA getting? Even Urth Cafe will be setting up shop in the art district soon.

:: bogna ::

Bailout THIS! Gamers Celebrate Doomsday

Last week I went to the best office party ever. It was on a crisp clear evening in Downtown LA, with geeks, rockers, and beauties all together in one big kumbaya. There was a nuclear wasteland, an open bar, and a game lounge. It could only mean one thing: the Fallout 3 launch party.

As I walked through a field of oil drums peppered with empty martini glasses, the smell of clove cigarettes in the air, I remember thinking that this is proof that we can heal from any terror. I mean, does anyone even remember when the thought of nuclear annihilation was actually terrifying, and not just a gaming environment? One of the reasons all this fascinates me is because one of my favorite directors did a movie called eXistenZ (totally ahead of its time) in which our emotional attachment to a synthesized world was explored. And now, with 3d animation technology where it is today, the synthetic worlds are getting more complex, therefore more beautiful, as more and more nuances are artfully rendered. I can definitely appreciate the level of production and concept design of the Fallout world. All I can say is: zeitgest. Plus, Fallout pokes fun at the ridiculous mentality of the 1950's - so what's not to love?

And to the people who are against video games because they are too violent, think about why we need them. In fact, our need is so great that video gaming formed a huge entertainment industry of its own, rivaling and surpassing hollywood blockbusters while possibly being recession-proof. Video games quench our society's thirst for gladiator tournaments in a virtual coliseum. The technology may be new, but the collective need is as old as a dusty fossil.

One of my favorite highlights of the evening was seeing the Foo Fighters live. Dave Grohl is funny. In between rock anthems, he would say things like "We've never played an office party before. This is heaven: you get to play video games and drink beer. Kudos. It's the American Dream." and "See you at the next office party. Are you having a Christmas party? Cause we'll f*@#in' do that one too."

And by the way, how cool is downtown LA getting? No matter how many penthouse lofts go up, you can still quadron off a couple of city blocks, have a rock concert, and spray your logo in light all over the sides of the adjacent skyscrapers, which is exactly what the Fallout peeps did. That's why a video game launch party makes my blog, another moment that is rockstar friggin' awesome.



:: bogna ::

Pin Ups Revealed

I am a big fan of art photography which is as strong in concept as it is in execution. And I feel like I haven't been stumbling upon it that often in galleries lately. Mostly I've either seen technically well-executed photographs without a complex concept, or, I've seen complex concepts without a commitment to photographic execution. So I constantly yearn for the best of both worlds, where concept meets execution at a peak, elevating photography - and any aspect of it - to the higher art form that it can be.
Luckily, I recently saw an exhibit which was terribly satisfying. Currently at Regen Projects, you can catch Gillian Wearing's Pin Ups. And if there is anything worth catching, it's that exhibit. Gillian questions our need for transformation and artifice by offering exactly that to amateur models who want it very badly. She then shares the results with us; it's like a scientific experiment to expose a hunger in our modern psyche to be made over, airbrushed, and presented to the world as the sexiest beast alive. And it's not just the ladies who want to be objectified, "Pin Ups" is an equal opportunity exploiter, granting sexpot transformation to both men and women, making their Pin Up dreams come true.

Wearing presents her Pin Ups as gorgeous, colorful photo-realistic airbrushed paintings, based on photo shoots of the models in sexy attire and attitudes. But Wearing also anchors the eye candy with a strong narrative component. Behind each painted panel lie snapshots and written essays from each model, offering the viewer a healthy dose of reality behind the fantasy, quite literally. The subjects, often self-diagnosing their self-esteem issues in handwritten pleas to be photographed, are given life by their own words. And while their words express a desire to be presented in sexy perfection to the public at large, the casual snapshots reveal how far from that each model is in daily life. The viewer might feel a bevy of feelings - such as temptation, compassion, scorn, pity, admiration, intrigue - all at the same time. By showing us both the vulnerability and the magnificence of each model, Wearing continues her explorations of identity while sharing with us the manufacturing process of image, the way a magician might reveal a slight of hand. And at the end of the day, the The Pin Ups have been humanized. You might feel a little educated, a little human, maybe even a little dirty afterwards, but like most successful art viewings, it will linger long after you leave the gallery.

:: bogna ::

Rolling along with Bucky

I think we all know I have a soft spot for animals and road trips, (my recent solo show SAFARI AMERICANA: SCENES OF DELIGHT pretty much proves it), and I recently saw another artist's take on those two subjects that are close to my heart, so I'd like to introduce you to David Dechant's Bucky Rolls Like That (pictured below).


Bucky Rolls Like That is an ode to Rauschenburg, since there is the presence of taxidermy, there is a tire, and the lines between sculpture and painting are blurred (see Rauschenburg's "Monogram" pictured right). Dechant adds a playfulness to his subject. The vibrant pigments painted on the bear's fur, nose, and even tongue, give the beast a surreal beauty and humor. David also painted the tire treads white and repeated their geometry in three substantial panels mounted on the wall behind the piece, using that visual language to promise us a nice flowing ride. And by adding exaggerated, ornamental low-rider style handlebars, Dechant poses the question, is Bucky the bear simply roadkill? or is he actually in control of the ride?

And by using Rauschenberg's Combines as a point of departure, David is practicing his own manifesto he calls Varyism by arranging art objects spatially in order to construct intellectual, not physical, relationships. Bucky Rolls Like That is constructed as an interactive arrangement, where the visceral and the elegant can coexist.

:: bogna ::

"Also I like to rock" and other cultural phenomena

It is good to live in LA. There are many reasons, one of which is the Also I like to rock series of free concerts at the Hammer Museum by FM station Indie 103.1. Last Thursday The Duke Spirit and io echo rocked the Hammer Courtyard. The Duke Spirit, one of my new favorite bands, is a tight band from London. The lead singer Liela Moss is a little Siouxsie, a little Jefferson Airplane, a little Mazzy Star, with a powerful voice in her own right. Being from London, she thought that the Hammer gig was at "a museum of hammers." No, the Hammer is definitely not "full of tools," especially if they are putting on awesome shows like this for the community. Recession, shmercession, we've got our music. As long as awesome rockers are belting it out in nice museum courtyards for free, we are all going to be okay.

I left the Hammer crowd elated, only to see massive crowds lining the streets in Westwood and feeling a fervent electricity in the air, which only meant one thing: the first screenings of the new Batman movie by Director Christopher Nolan, The Dark Knight. A much anticipated film with a record-breaking opening, The Dark Knight deserves the crowds and the accolades, for it is stunning filmmaking of a dark and complex drama. It's great to see that Director Christopher Nolan, who wowed the Sundance crowd with the nonlinear indie Memento, could evolve the Batman franchise into such an intriguing realistic entity with a life of its own, far beyond hopes and expectations, and oh so satisfying. And speaking of Sundance, that's where I was when I heard of Heath Ledger's death. It was snowing and cold, I was on a festival shuttle, and some girls in the back were talking about it. It instantly felt like a tragedy, such a great loss to the film community, and I have been looking forward to seeing this final performance ever since. I've read reviews of Ledger's performance of the Joker as "Cagney meets Brando," and I have to agree, but with the caveat that it was even better and deeper than that. Unforgettable.


:: bogna ::

SAFARI AMERICANA: As Seen In ArtScene!

I was thrilled to read the review of my solo show in this month's ArtScene. Suvan Geer's review of my art has brought certain themes to my attention, themes that challenge me to grow as a person and as an artist. I am grateful for that.

Part of the reason I make art in the first place is to constantly answer the simple questions, like "who am I?" And the answers keep on coming, which in turn only make me ask more questions. I am sure I am not alone in this.

Without any further ado, here is a peak at the article.

Excerpted from ArtScene
ARLENE BOGNA and BARBARA BLATT
By Suvan Geer (July 2008)
Arlene Bogna’s "Safari Americana" photographs make the viewer sink into a nostalgic reverie. She asks us to consider what it is in human nature, or the American psyche, that makes us delight in the sight of painted, three dimensional animals perched atop sign poles or hawking honey from flat bed trucks. Bogna’s images have the spontaneous feel of snapshots, yet the carefully orchestrated camera angles and artist’s repeated down-low perspective capture the sheer naive exhibitionism of the roadway animal signs.
[Click here to read the full article.]



:: bogna ::

Art as a Dangerous Conversation

Last weekend was a cultural treat. My gallery excursions included a visit to Jack Rutberg Gallery where I got to hear Jack Rutberg speak. And I followed up a day at the galleries with an evening at the REDCAT theater to see The Actors Gang do a stage adaptation of George Orwell's 1984. And I realized a common theme: Art can be a very dangerous conversation.
First of all, Jack Rutberg is an amazing gallerist with an insightful and encyclopedic knowledge of art and art history (thank goodness he is writing a book!). It was interesting to hear Mr. Rutberg explain how revolutionary Francisco Zuniga's work was in his time, and how the artist had to fight exile because of it. I remember seeing quite a few Zuniga sculptures in the front gallery over the years, now I know it is one of Jack Rutberg's many ways of acknowledging art and its place in our history, beyond the aesthetics. Mr. Rutberg went on to discuss how totalitarian regimes always try to suppress art, which only demonstrates how truly vital art is to our cultures and lives. The lesson was clear: no matter what, art is beyond necessity.
This was the perfect conversation to prep me for my evening with The Actors Gang's stage adaptation of George Orwell's 1984. Apparently the project came about when director Tim Robbins revisited 1984 and realized that the work is even more relevant today than it was eight years ago, twenty years ago, or even sixty years ago. And the stage adaptation is literally a dangerous conversation: Wesley is being interrogated and tortured by a wing of the government that prosecutes "thought criminals." It is truly a dystopian world of totalitarianism, where the administration monitors all your behavior and thoughts, meeting all forms of self-expression with extreme cruelty. Tim Robbins also pointed out the totalitarian logic that wars are fought not to conquer other nations, but rather to deplete the aggressor nation's resources so that its own citizens are suppressed. The Actors Gang has traveled all over the world with this piece, from Athens to Hong Kong, and they claim that international audiences are clamoring "to find out what is really going on with America."
The conversation shifted this weekend, when I read "'Wall-E': A stealth Michael Moore-style attack on America?" in Patrick Goldstein's blog in the LA Times. I was already planning to see Wall-E over the weekend, and I'm glad I did. I thought it was a brilliant film and story, and whenever they come out with Wall-E plushy toys, I will definitely need one because I am a fan. But was it a scathing attack? No. But it was social criticism. Which is healthy. And entertaining. Read anything by Mark Twain to know why. And Mark Twain happens to be on this month's cover of Time Magazine (finally) with the cover story: "The Dangerous Mind of Mark Twain." Now that's a conversation!

:: bogna ::

Safari in the Summer? Oh yes.

I had the best summer solstice ever. The opening of SAFARI AMERICANA: SCENES OF DELIGHT packed the gallery at its peak last Saturday (here is a photo by TastyPiePhotography.com before the crowds gathered):
I was so happy to see my friends, some who I haven't seen for a while, come out and support me, willing to spend some time in a crowded white room with me on a hot summer LA night. What a great feeling! And it was fun to talk to people I just met. I loved everyone's interpretations and observations about my work, and I must have had the same empty water bottle in my hand for hours because I was on a roll fielding questions non-stop. And I absolutely loved it when people went over to the audio installation and got the courage to push the button that was there to tempt them (the name of that piece is Satisfaction, and it's okay to push the button, and I'm not telling what happens if you do).
I was quite excited that METROMIX had written an awesome article about my show, and I was thrilled to find out that ARTSCENE is running a preview article by Suvan Geer! It was also a blast to get to meet Peggy Fogelman, so brilliant, so sophisticated, and an absolute curatorial rockstar (you can thank Peggy for putting contemporary artists' work into The Getty Center...yeah, she's that great) only to find out that she helped select my show for the gallery! I am over the moon.
My show is up through July 18th if you haven't already checked it out. And please, if you can, do check it out. I am so happy to have this opportunity to share my work with you.

:: bogna ::

The Unveiling at Steve's

With my the opening of my show SAFARI AMERICANA: SCENES OF DELIGHT just a couple of days away, it was great to go to see Steve at Finishing Concepts and have a peek at my mounted photos. It felt like a reunion! Here is a pic of Steve unveiling my mounted print of Bronco just in time for the show.

It's funny, I think all roads lead to Steve when it comes to fine art photography finishing, and I think it's been that way for generations. And to think that I just stumbled upon him because I liked his work, only to find out that he owns THE place to go in Los Angeles to get fine art photography prints ready for the walls. As you might be able to see, Steve's space is awesome, and there are amazing photographs there (John Baldessari anyone?). So I have to give him a proper shoutout because he made my day. So Steve, if you are out there, you totally rock!

:: bogna ::

NELA surprise

This weekend during an NELA art crawl on York Boulevard, artist/collector/store owner Clare Graham blew my mind. Part obsession for flea marts, part sincere journey to find an object's true gestalt, and part unbridled imagination, his work filled the space like an installation gone wild. That he can make such beautiful, complex, even entertaining forms out of singular repeating items such as bottle caps (or buttons, or yardsticks, or scrabble tiles) is truly impressive. I think we've all seen art, especially these days, made out of recycled materials that is a bit raw, unfinished, and proud of it, reminding us that the medium-formerly-known-as-trash is rebelliously enjoying its meteoric rise in social status while simultaneously smearing our noses in it. But Graham's work has a complex logic and clarity that to me defies the medium. What I mean is, I will never look at tin can tops the same way again.

This was just one of the many goodies I saw on the North East side of Los Angeles this weekend on one of the famous gallery tours led by Artist Quinton Bemiller.

:: bogna ::

Having an Art Attack... and Loving It!

I am very excited to share this preview article of my upcoming solo show SAFARI AMERICANA: SCENES OF DELIGHT in METROMIX. Please enjoy!

Art attack: Arlene Bogna's 'Safari Americana'
By Kimberly Waid & Alie Ward, Metromix

Here is an excerpt:
"Photos from her new series, "Safari Americana: Scenes of Delight" pop off the paper with rich pigments and a gorgeous stillness. Exploring the very specific and bizarre theme of roadside animal effigies (fiberglass cows, anyone?), Bogna presents a show that’s hauntingly vintage in aesthetic but also an homage to modern, plasticine life."

You can read the entire article here.

I absolutely cannot wait for the show!

:: bogna ::

A Celebration of Directors Who Happen To Be Women

"A celebration of directors who happen to be women" happened at the DGA last night. That quote came from Penelope Spheeris, who moderated this event, still cool from the Dylan screening.

Except for some funny anecdotes about how some people saw a woman on set and asked her to get some coffee (even if she was the director), there really wasn't any whining. It was a celebration of storytellers who happen to be women, something every society needs.

And not just storytellers, but vital storytellers who have entertained us with high-concept mainstream action sequences populated with A-list talent and oodles of special effects, tv storytellers who have intrigued us, and indie storytellers who have changed lives. The panel included Catherine Hardwicke, Amy Heckerling, Lesli Linka Glatter, Mimi Leder, Kasi Lemmons, Angela Robinson, Arlene Sanford, Betty Thomas, with Penelope moderating. Quite frankly, the ladies rocked the house. And it was great to see the clips and realize how much great work there is out there already by so many women directors.

The message of the evening was, "we [women directors] have the stuff that you want, and you gotta come get it." And the second message of the evening was "when you do what you wanna do then good stuff happens."

Kudos to the DGA for doing this, and thanks to the Alliance of Women Directors who made it possible for members to attend.

:: bogna ::