"A Brighter Tomorrow"

Sometimes all you need is the sun, a camera, and a small group of dedicated nature lovers all in one beautiful place.

A couple of Sundays ago, by 3 am we were all up, and by 4 am we were carpooling together to the badlands just outside of Los Angeles, California. Why? Because the wildflowers were in full spring bloom, and we wanted to catch the sunrise. With a camera. And 2 wonderful actors.

It was the chance to do something special for SunChips by making an ad for Current TV. Oh, and Al Gore would see it. In other words, it was an opportunity we couldn't resist.

We wanted to film a story about a young couple taking...well, never mind. It's all backstory anyway. Come check out the spot and see what a small group of dedicated film and nature lovers came up with.

And here's a pic of us. We were surrounded by wildflowers in every direction. Mother Nature was definitely in full effect.



If Al Gore calls, we're ready.

:: bogna ::

4 More! "Sparkly Count"

Speaking of sparklies, here's some more fun news:

Beauty World, the commercial for Almay Pure Blends directed by Arlene Bogna & produced by Vista Point Pictures, has won an Aurora Award, a Davey Award, an Accolade Award, and a Remi Award.

A Big Congrats to Cast & Crew!


For more information & credits click here, or you can watch the winning spot here.

:: bogna ::

"Stunned, Honored and Proud"

According to Variety, the DGA just honored Director Kathryn Bigelow. Here is an excerpt:

"Adding another wrinkle to awards season, Kathryn Bigelow has won the Directors Guild of America trophy for helming the gritty drama, "The Hurt Locker" -- the first woman to take the DGA kudo in the 62 years of the awards.

Bigelow said she was "stunned, honored and proud" in her acceptance speech at the end of the awards show on Saturday night at the Century Plaza."

Like I said, 2010 is going to be a great year. Or wait, maybe it already is?

:: bogna ::

Ladies at the Box Office

And now a little something from CNN's article "Yes, Hollywood, women do go to movies"

"There's no difference in movie-going by gender; women are just as likely to go to the movies as men," says Martha Lauzen, executive director of the Center for the Study of Women in Television and Film at San Diego State University.

If you give women movies reflecting their experience and interests, Lauzen says, they will go -- even on opening weekend."

[AND]

"Women are a dramatically underserved segment of the moviegoing population, and if the industry would produce films that are not, by the way, just about shoes and clothes, but really had multidimensional female characters doing interesting things, women will go to see these movies in droves," Lauzen says.

Well, I know what I think about this gamechanger. What do you think?

:: bogna ::

Speaking of Sparklies...

Wasn't I just talking about sparklies? Here's some fun news:
--
Beauty World, the commercial for Almay Pure Blends directed by Arlene Bogna & produced by Vista Point Pictures, has won a 2009 Davey Award. A Big Congrats to Cast & Crew!

For more information & credits click here, or you can watch the winning spot here.


ABOUT THE DAVEY AWARDS
The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than stratospheric budgets. The Davey is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. IAVA members include executives from organizations such as Alloy, Coach, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, iNDELIBLE, Wunderman, MTV, Polo Ralph Lauren, Refinery, Sotheby's Institute of Art, Victoria's Secret, Wired, Yahoo! and many more.
Award: Silver Davey Award
http://www.daveyawards.com/

ABOUT ARLENE BOGNA
Arlene Bogna is an award winning writer/director. She won a Davey Award for "Beauty World", and the Platinum Aurora Award for Best of Show, a Telly Award, and a Davey Award for the PSA "Canvas". Her feature screenplay "Earth Kids", which she co-wrote with Nicole Schubert, won 1st Place Best Screenplay at the 2007 KIDS FIRST! Film Festival as well as the Sponsor Award. Currently she is developing an untitled action feature to direct.
http://www.vistapointpictures.com/arlene.html

--

A Big Thanks to all who supported this project!!!

:: bogna ::

Inglourious Basterds: Now That's a Movie!

Okay, I'm no film critic, I just love movies. I mean, I really love movies. I could live in my own private film festival (and have for specific stretches of time). I'll see anything from an arthouse indie specialty film to the tentpole CG blitzkreig popcorn movie event, and I'll enjoy it. Even if it's not perfect. But when I feel the hand of a master filmmaker in every nuance, I enjoy it even more.

This weekend, thanks to a lovely and talented thespian friend of mine, I got to see an advance screening of Quentin Tarantino's INGLOURIOUS BASTERDS. I was eager to go, since I'm a fan of his work and - I'll admit it - I was intrigued by the mixed reviews he got in Cannes. But within the first few seconds I felt the unmistakable deft skills of a master filmmaker. And that was something that continued throughout the entire movie. Every spot-on performance, every gorgeous shot, every moment telling a story (and the story-within-the-story). In its essence, this film is made by someone who loves movies for other people who love movies.

And it seems like only yesterday Quentin broke out as a writer with TRUE ROMANCE, or announced his presence on the director scene with RESERVOIR DOGS, or won an Oscar for PULP FICTION. Okay, he's no newbie, but still, his craft feels ripe now. It's pretty cool actually. And it's nice we have a real American Auteur in our times!

So forget the haters and run out to get some cinema when Inglourious Basterds comes out.


:: bogna ::

Word of the Day: Costa Rica-itis

"Costa Rica-itis," from the words 'Costa Rica' plus the suffix '-itis,' is the condition in which all you can think about is your upcoming trip to Costa Rica. Kind of like "senioritis," but specific to travel in Costa Rica.

:: bogna ::

"Beauty World" - the TV version

It's here! The television version of "Beauty World" is now airing nationwide on Current TV.

And if you are near a TV today (Saturday, May 30th), you can catch it @ 10:05 am, 12:52 pm, and 8:15 pm PST (I think) on Current TV. (I posted more info here, including credits and channels)

Thanks for taking a look!

:: bogna ::

"Beauty World" to air on television

I am very excited to say that "Beauty World" was selected by Almay Pure Blends to air on Current TV! We were #1 with the popular vote, and we are absolutely THRILLED Almay Pure Blends chose our work. And because so many talented peeps worked so hard on this, I am glad it will have a new audience now that it's going national.
Beauty World
:30 commercial for Almay Pure Blends
Directed by Arlene Bogna
Written and Produced by Arlene Bogna & Tony Ferranti
Starring Karyn Nesbit, Jason Fedusenko, & Grant Tanguma
Cinematography by Nathan Levine-Heaney
Production Design by Jem Elsner
Key Makeup and Hair by Meredith Scott
Camera: Nick Militello
Boom Op: Ben Hunter
Edited by Michael Thibault
Music Supervision by Brian Saur
Sound Design by Brett Coleman
Sound Engineering by Mike Boeltl
GFX & VFX: Vista Point Pictures

And a big thanks to everyone who supported this project, and thank you Current for this wonderful opportunity!

Current TV can be found on:

USA
+ DirecTV 358
+ Comcast Nationwide 107
+ Dish Network 196
+ Time Warner
New York 103
Los Angeles 142
Nationwide Check your local listings
+ Verizon FiOS 192
+ AT&T U-verse 189

UK & IRELAND
+ Sky 193
+ Virgin Media 155

ITALY
+ Sky Italia 130

:: bogna ::

Yay! We won a Telly Award!

More info on this soon, but I just found out we won a Telly Award! Vista Point Pictures has done some cool projects for some fun clients (or is that the other way around?), and it looks like we've been rewarded. I'm ready to celebrate. Just in time for the weekend...
Sent via BlackBerry by AT&T

"A Really Fun Ride" is up!

Here is the ad that Vista Point Pictures wrote, produced, designed, and edited for the Nissan Cube. We had a lot of fun doing this one. It is in competition on the CurrentTV website, so please visit it and vote for it!



A Really Fun Ride (Nissan VCAM)

Did you know the CUBE was "perfect for hormone-crazed teens?" Yeah, I didn't either, but according to CAR AND DRIVER, it is. Irresponsible car journalism, or just good clean fun? You decide. Check this out.


:: bogna ::

The World Is Now Ready For Strong Heroines

One of my favorite directors/visionaries Chris Cunningham has directed a beautiful commercial for Gucci's Flora with Australian model Abbey Lee.

I'm totally inspired by this, and coincidentally since I just shot a Beauty Ad (more on that later) I've definitely been thinking about the notions of capturing the beauty and the power of the feminine on camera.

I love this quote from Riccardo Ruini, who developed the concept with Frida Giannini and Chris Cunningham:

“Foremost in our minds was a desire to avoid the heroine being perceived as passive or dreamy. We wanted to portray the female as an active character who brings to life in an active way the Flora personality by controlling the nature around her. We also felt it was important to demonstrate a movement of the female from mademoiselle to empowered woman; a woman initially delicate and feminine transforming into someone stronger and more powerful. “

See? It's time. Gucci is never wrong.



More on this at Dazed Digital.

:: bogna ::

Pin Ups Revealed

I am a big fan of art photography which is as strong in concept as it is in execution. And I feel like I haven't been stumbling upon it that often in galleries lately. Mostly I've either seen technically well-executed photographs without a complex concept, or, I've seen complex concepts without a commitment to photographic execution. So I constantly yearn for the best of both worlds, where concept meets execution at a peak, elevating photography - and any aspect of it - to the higher art form that it can be.
Luckily, I recently saw an exhibit which was terribly satisfying. Currently at Regen Projects, you can catch Gillian Wearing's Pin Ups. And if there is anything worth catching, it's that exhibit. Gillian questions our need for transformation and artifice by offering exactly that to amateur models who want it very badly. She then shares the results with us; it's like a scientific experiment to expose a hunger in our modern psyche to be made over, airbrushed, and presented to the world as the sexiest beast alive. And it's not just the ladies who want to be objectified, "Pin Ups" is an equal opportunity exploiter, granting sexpot transformation to both men and women, making their Pin Up dreams come true.

Wearing presents her Pin Ups as gorgeous, colorful photo-realistic airbrushed paintings, based on photo shoots of the models in sexy attire and attitudes. But Wearing also anchors the eye candy with a strong narrative component. Behind each painted panel lie snapshots and written essays from each model, offering the viewer a healthy dose of reality behind the fantasy, quite literally. The subjects, often self-diagnosing their self-esteem issues in handwritten pleas to be photographed, are given life by their own words. And while their words express a desire to be presented in sexy perfection to the public at large, the casual snapshots reveal how far from that each model is in daily life. The viewer might feel a bevy of feelings - such as temptation, compassion, scorn, pity, admiration, intrigue - all at the same time. By showing us both the vulnerability and the magnificence of each model, Wearing continues her explorations of identity while sharing with us the manufacturing process of image, the way a magician might reveal a slight of hand. And at the end of the day, the The Pin Ups have been humanized. You might feel a little educated, a little human, maybe even a little dirty afterwards, but like most successful art viewings, it will linger long after you leave the gallery.

:: bogna ::

This year, it's personal

It seems that a theme for this year's Sundance is personal filmmaking. Take the premiere of DEATH IN LOVE, a dramatic feature by director Boaz Yakin, who Sundance Festival Director Geoffrey Gilmore calls a "master." DEATH is filled with strong, poignant performances and graphic images, leading the viewer down a dark and twisted road where only the deepest darkest secrets can be revealed. With an interesting theme of the "sins of the mother" being passed onto two sons, DEATH takes place in modern-day Manhattan with a past set in a WWII Nazi concentration camp. As a self-financed indie film, DEATH IN LOVE feels emotionally uncensored. Yakin is giving us what we need to see even if we were afraid to ask for it. Very powerful whether you are ready for it or not.

:: bogna ::

Seriously Inspired

I am deeply moved by the work of Morgan Spurlock. All of it.

I just saw his latest documentary 'Where in the World is Osama?' in which he travels to Egypt, Morocco, Israel, Saudi Arabia, France, Afghanistan, and Pakistan on a personal quest for truth. And in doing so, he lets us meet so many interesting people on screen, people we would have never gotten to meet otherwise, 'people like us' who are ignored by the media, who are moderate in their viewpoints, and who just want a good life for themselves and their families. The new experience of fatherhood apparently helped shape this film too, since Spurlock's drive came from wanting a good and safe world for his child. And after seeing the film's end credits which show us the people he met in his travels, with the song 'Why can't we be friends' playing in the background, I saw that world. Maybe it was just a glimpse, but I saw it.

And I find myself thinking about the film and the filmmaker who calls himself a Warrior Poet and actually walks that walk. Am I starstruck? I doubt it. I'm from LA, and that's just not my style. More like -- seriously inspired. It's like he's always busting out the Socratic Method on all of our unsuspecting asses while delighting us with his witty and entertaining filmmaking. From 'Supersize Me' to '30 Days' to the documentaries like 'Czech Dream' (part of the 'Morgan Spurlock Presents...' series), the questions keep coming and we have to keep growing to keep up.

It is so good and humbling to feel this much admiration for an artist's work. An artist who is asking us all to evolve. And, who knows? It could happen.



(Photo of Morgan Spurlock by Arlene Bogna)


:: bogna ::

What the world needs now...

...is another Sundance blog. There simply aren't enough of them around.
I will endure minus one degree temperatures, packed shuttle buses, and crowded restaurants just to remedy this situation and make sure we have another much needed Sundance blog. You have my word.


:: bogna ::

Yes, we definitely need to be entertained

Maybe it's not included in Maslow's Hierarchy of Needs, but it should be. Our need for entertainment runs deep, as seen lovingly in the signage of this neighborhood video store pictured above, which provides movie rentals as well as pool service and supplies (in that order).
It just goes to show that no matter where we are, we definitely need to be entertained. And, say what they will, movies are better for you than even more distracting forms of entertainment (see below).

:: bogna ::

Looking for Something

If you are looking for an antidote to the kitsch trend in art this summer, then look just a little further, like towards Hyperion and Rowena in Silverlake, CA.
"Looking for something and maybe almost finding it" is the title of Kathy Jaroneski's solo exhibition at the Silverlake Neighborhood Council.
Her paintings have a quality of seeing both through and far into an introspective reality.
The color composition is bold and soothing at the same time, like good design, but the forms, strokes, and drips of paint have a motion which makes the paintings come alive.
There is a tension in her work, a dichotomy where discipline meets emotion. Color logic rules over expressive brushstrokes in "Silvia's Lake", while a light palette serves to offset an aubergine storm in "Aubergine #2". It lulls you in then shakes you up. Definitely a must for anyone seeking some emotional authenticity in a season of empty blockbusters and subprime refinancing.

On another note, let's hear it for seeing something you weren't really looking for in the first place, and would rather not have seen, but now that you have you can't help but grin a little. I found myself grinning at the Claremont Museum of Art when I saw this sculpture. You get the picture. You should see what the artist Amy Maloof did to a shopping cart as well.

Enjoy the heat and keep looking.

:: bogna ::