"Beauty World" - the TV version

It's here! The television version of "Beauty World" is now airing nationwide on Current TV.

And if you are near a TV today (Saturday, May 30th), you can catch it @ 10:05 am, 12:52 pm, and 8:15 pm PST (I think) on Current TV. (I posted more info here, including credits and channels)

Thanks for taking a look!

:: bogna ::

"Beauty World" to air on television

I am very excited to say that "Beauty World" was selected by Almay Pure Blends to air on Current TV! We were #1 with the popular vote, and we are absolutely THRILLED Almay Pure Blends chose our work. And because so many talented peeps worked so hard on this, I am glad it will have a new audience now that it's going national.
Beauty World
:30 commercial for Almay Pure Blends
Directed by Arlene Bogna
Written and Produced by Arlene Bogna & Tony Ferranti
Starring Karyn Nesbit, Jason Fedusenko, & Grant Tanguma
Cinematography by Nathan Levine-Heaney
Production Design by Jem Elsner
Key Makeup and Hair by Meredith Scott
Camera: Nick Militello
Boom Op: Ben Hunter
Edited by Michael Thibault
Music Supervision by Brian Saur
Sound Design by Brett Coleman
Sound Engineering by Mike Boeltl
GFX & VFX: Vista Point Pictures

And a big thanks to everyone who supported this project, and thank you Current for this wonderful opportunity!

Current TV can be found on:

USA
+ DirecTV 358
+ Comcast Nationwide 107
+ Dish Network 196
+ Time Warner
New York 103
Los Angeles 142
Nationwide Check your local listings
+ Verizon FiOS 192
+ AT&T U-verse 189

UK & IRELAND
+ Sky 193
+ Virgin Media 155

ITALY
+ Sky Italia 130

:: bogna ::

"Beauty World" is online

I got to work with some very talented people on a fun project. Enjoy "Beauty World" (my take on a cosmetics ad)

"Beauty World" on current

What is Beauty World? Ladies, if you think it's a magical place where we look fantastic, feel great, have the wind in our hair, you're right. But if you think it's free of Dudes and Chili-Dogs, well, maybe that's just wishful thinking.

Almay has launched an exciting new natural product line. Here is our take at what it means to be beautiful without compromise. I give you "Beauty World."

:: bogna ::

Sneak Peek at "Beauty World"

Here's a little sneak peak about a project I'm very excited about. A 30 second commercial called "Beauty World."

Part narrative, part beauty ad, with a touch of humor, it's my take on cosmetics and, well, life.

I got to work with some very talented people, and I've already learned a lot (like about the precarious relationship between electric fans and hair).

I can't wait until it's finished. I will post a link soon! (update: you can check it out here)

Meanwhile, here is a look at the wonderful and talented actress Karyn Nesbit on set.


:: bogna ::

The World Is Now Ready For Strong Heroines

One of my favorite directors/visionaries Chris Cunningham has directed a beautiful commercial for Gucci's Flora with Australian model Abbey Lee.

I'm totally inspired by this, and coincidentally since I just shot a Beauty Ad (more on that later) I've definitely been thinking about the notions of capturing the beauty and the power of the feminine on camera.

I love this quote from Riccardo Ruini, who developed the concept with Frida Giannini and Chris Cunningham:

“Foremost in our minds was a desire to avoid the heroine being perceived as passive or dreamy. We wanted to portray the female as an active character who brings to life in an active way the Flora personality by controlling the nature around her. We also felt it was important to demonstrate a movement of the female from mademoiselle to empowered woman; a woman initially delicate and feminine transforming into someone stronger and more powerful. “

See? It's time. Gucci is never wrong.



More on this at Dazed Digital.

:: bogna ::

A Celebration of Directors Who Happen To Be Women

"A celebration of directors who happen to be women" happened at the DGA last night. That quote came from Penelope Spheeris, who moderated this event, still cool from the Dylan screening.

Except for some funny anecdotes about how some people saw a woman on set and asked her to get some coffee (even if she was the director), there really wasn't any whining. It was a celebration of storytellers who happen to be women, something every society needs.

And not just storytellers, but vital storytellers who have entertained us with high-concept mainstream action sequences populated with A-list talent and oodles of special effects, tv storytellers who have intrigued us, and indie storytellers who have changed lives. The panel included Catherine Hardwicke, Amy Heckerling, Lesli Linka Glatter, Mimi Leder, Kasi Lemmons, Angela Robinson, Arlene Sanford, Betty Thomas, with Penelope moderating. Quite frankly, the ladies rocked the house. And it was great to see the clips and realize how much great work there is out there already by so many women directors.

The message of the evening was, "we [women directors] have the stuff that you want, and you gotta come get it." And the second message of the evening was "when you do what you wanna do then good stuff happens."

Kudos to the DGA for doing this, and thanks to the Alliance of Women Directors who made it possible for members to attend.

:: bogna ::